Sanchita Ajjampur
INDIA
555, 7th Main, HIG Layout
RMV Stage 2, New BEL Road
Bangalore 560094, India
Email:
http://www.sanchitastore.com/
Sanchita Ajjampur was born in Mumbai and moved to Europe aged 3, where she was educated in Vienna and the UK. She went to Paris to train in the arts and graduated in Fashion at the Chambre Syndicale de la Haute Couture Parisienne. She then rounded off her studies in Milan, where she focused on fashion and industry, earning a Master’s Degree Fashion and Technology from Domus Academy. Sanchita speaks and writes English, German, Italian and French, as well as colloquial Indian languages.
Between her BA and her Masters course, she did a workshop with Asha Sarabhai and Issey Miyake, gaining her first experience in the world of fashion in studios in Ahmedabad, India and Tokyo, Japan. She worked on research project with guidance of Martand Singh & Pupul jay on Indian heritage textiles.
Sanchita does her own research and development and has travelled extensively across India to study its ancient arts and crafts, from spinning, weaving, dyeing and finishing techniques to wooden frame embroidery as well as globally. In addition, she is a specialist in textiles and applied materials, which she also designs and patents.
She started working with Romeo Gigli in the early 90’s, designing Callaghan which was then produced by Zamasport, Novara, Italy.
Since then, she worked as a consultant designer with global brands the calibre of Moschino, Aspesi, Cassoli, Iceberg, Blumarine, Gucci, Diesel, Armani in Italy.
She has collaborated on industrial applied design projects for Alessi home ware Swatch watches, Glas Design mirrors and Slamp lamps. She was the design consultant for a range of “apparel projection clothing images” for La Scala Opera House, Milan. In addition, she has exhibited her “applied art” embellished works in Venice, Rome, New York and Chicago with the artist the late John Drake Moore and Arianna Caroli.
Sanchita has lectured at the Institute of European Design and Domus Academy in Milan, The National Institute of Design in Ahmedabad and was the UNDP expert in fashion design and industry for the National Institute of Fashion Technology in Delhi. She has been a guest lecturer at the Domus Academy Milan since January 2007 for the Masters Degree programme. She has actively been the vice chair person of the INDO ITALIAN CHAMBER OF COMMERCE AND INDUSTRY (IICCI- Regional) since May 2007. She is the occasional correspondent for D Donna magazine a supplement of LA REPUBBLICA newspaper in Italy. She is an associate member of the FICCI/Comité Colbert since 2008.
In 2002/3, in partnership with her brother, an economics and finance specialist (London & Paris), they founded the company sanfab in Bangalore, focusing on high quality; craftsmanship, innovation and technology’s jerseys, light wovens and leather accessories. In this context, she is also a design consultant to the brands Etro. Gucci, McQueen, Marni, Lanvin, LV and Aspesi among others in Milan, Paris and London for which labels sanfab produce.
Sanchita launched her own fashion label “sanchita” in 2005, when her signature collection made its debut which is produced by sanfab. The sanchita store opened in Bangalore, Leela Galleria in 2005. The sanfab representative office in Milan has been operative since 2005. The collaborations with the showrooms in Milan, Paris and Düsseldorf started from 2005, 2007 and 2008 respectively; through which her brand sells in approx 38 stores worldwide. Sanchita’s collection were shown respectively at Lakme Fashion Week (Mumbai) for SS 07 & AW 07-08, at Colombo Fashion Week (Colombo) for SS 08 & SS 09 & Wills Lifestyle India Fashion show (New Delhi) for SS 09 & AW 09-10. The collaboration with Villa Moda Kuwait since 2007 –‘sanchita for Villa Moda’.The project for Al Sabha Art and Design Gallery in collaboration with Sheikh Majed Al Sabah, Jeff Koons & DAMIEN HIRST.
Sanchita believes her distinguishing factor is her conceptual skill and European work ethos as well as techniques. She likes to forge new directions, inspired by the relationship between fashion and art, and uses the two diverse languages to create simple pieces of understated luxury. Her eye for craftsmanship, where decoration is an integral part of the clothing, enables her to design and produce work of timeless expression.
Sanchita resides in India has 2 children & now shuttles between Milan, Paris & Bangalore.
Sanchita is bringing in international trends at Mens Fashion Week. If you met her, you would know she is very much a global woman and the only thing that gives off her indianess is her brown skin. With such a foreign taste palette, her collection though manufactured in India gave a hipster vibe. You need to have that liking for the trend to love her show. My only worry is that the hipsters who would love her collection would never be able to endorse or afford designer wear. right?
