2016’s World’s Top 5 Reputed Companies

Posted on 30 March 2016. Tags: 2016’s, companies, reputed, world's

Luxury watch brand Rolex superseded BMW as the world’s most reputable company for year 2016, according to the Reputation Institute’s (RI) annual rankings. BMW has fell to fourth place, behind Walt Disney Company and Google.

RI sorts companies according to the public’s perception of their performance critically in seven major areas: products and services, innovation, workplace, governance, citizenship, leadership, and performance.

1. Rolex (RepTrak points: 78.4)

Rolex is a universe of its own: respected; admired; valued; and known across the globe. This year Rolex has captured the respect of global consumers in a list of internationally recognized companies. Luxury watch brands have suffered over the past year, after facing a declining market in China.

Headquartered in Geneva, Switzerland, the luxury wristwatches brand was founded in London in 1905 and relies on 4,000 watchmakers in more than 100 countries. It created the world’s first waterproof watch in 1926.

2. The Walt Disney Company (RepTrak points: 78.2)

Just missing out on the top spot, the huge Media and Entertainment Company ‘The Walt Disney’, scored higher in the citizenship and governance categories.

The company is not afraid to stand up to things it disagrees with. Disney Film Studios announced that it will boycott Georgia if it brings into law a bill that would allow officials to refuse to conduct same-sex marriages, reports The Guardian.

3. Google (RepTrak points: 78.1)

Google came top in the performance and workplace categories this year, but it slipped from second place—which it had held from 2014. The search-ad business has had another important year. Last October it re-shaped its corporate structure to form a new parent company—Alphabet.

BMW Group (RepTrack points: 77.9)

It can be a bit disappointing to be dropped from first place to fourth in yearly ranking, but BMW retains its lead on fellow-German car rival Daimler. BMW celebrated its 100th birthday this year—it released the concept car and predicts everyone will be driving in 100 years.

Lego Group (RepTrack points: 77.4)

Can you believe the first Google storage was made from LEGO? Lego has remained the most reputable brand in Europe, the Middle East, and Africa. This year Lego faced a serious backlash after the company refused to sell artist Ai Weiwei a bulk order of its plastic bricks. The Chinese artist had planned on using them to make a political point, which went against the company’s rules. The toy-maker later reversed this policy.

News of Delhi